Relive every match with Score Recap, Player of the Match, and Shot Mapper.
As millions of fans worldwide tuned in to watch Team USA compete in the FIFA Women's World Cup and Paris Olympics, the team faced a significant challenge: how to keep their fans engaged from fourteen time zones away.
The U.S. Women's National Team challenged us to find a way to electrify the live games for fans, driving engagement pre, during, and post match.
TEAM TRACKER
THE ULTIMATE AR-POWERED FAN COMPANION
Introducing the USWNT Team Tracker: an all-new AR-powered second-screen companion that revolutionizes the fan experience, delivering immersive real-time in-game stats and player stories.
Leveraging a custom data API, we integrated live tournament updates into the AR lens, creating Snapchat's most complex real-time lens yet. This innovative approach, a first for soccer and team sports, combines immersive experience with real-time insights.
Due to its success, Team Tracker will remain an ongoing part of USWNT fan strategy moving forward.
ENHANCING THE FAN EXPERIENCE
POST-MATCH MODE
Relive every match with Score Recap, Player of the Match, and Shot Mapper.
LIVE MODE
Discover 3 live game modes throughout the World Cup & Olympic Tournaments.
HOME BASE MODE
Keep up with real-time player rosters, dynamic stats, standings, weather, and fun facts.
FOR EVERY PLAY, EVERY GAME, EVERY FAN
TOTAL LENS IMPRESSIONS
AVERAGE PLAYTIME
